Director General Tanzania Bureau of Standards (TBS) Person Incharge - Import Inspection Office Ubungo Area, Morogoro/Sam Nujoma Road P O Box 9524, Dar es Salaam, Tanzania Telephone +255 22 245 0298 | +255 22 245 0206 Email:

Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.

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