The Confederation of Tanzania Industries
VOICE & TONE
The Confederation of Tanzania Industries (CTI) is recognized for its role as champion of the manufacturing industry. We have been working tirelessly for nearly thirty years to strengthen Tanzania’s economy and improve the business environment for our members.
CTI’s personality is communicated by its brand voice. Brand tone is reflected in our messages and takes into account what we are saying and the audience to whom we are communicating: members, government, partners, community groups, other stakeholders and the industry at large.
WE CAN BE TRUSTED.
Our voice is appropriately straightforward, clear and to the point.
We listen more than we talk, but when we talk, people listen. We
speak clearly, truthfully and with authority—we don’t spin stories,
exaggerate or over-promise. We demonstrate integrity and
professional courage. We are thoughtful and take a considered
approach in everything that we do.
WE ARE MEMBER-FIRST.
We seek to serve as an approachable and supportive advocate
for our members, which is reflected in the words that we choose.
We work diligently to improve the business environment for our
members. Although we often deal with complex issues, we strive
to use familiar terms that all our audiences can understand.