One of the key successes for the growth of the industry is the ability of the industry to dominate the local market and find a way to penetrate into international market. Given the current African countries' move towards African Continental Free Trade Area (AfCFTA), Industries should be equipped with the skills to brand, market, sell and maintain a positive relationship with their reliable customers both locally and internationally.
This program is organized in partnership with GIZ Business Scouts for Development, it will be a THREE intensive days training that aims at imparting to the participants the practical skills on how to link and connect branding, packaging, marketing strategies and Customer Relationship Management (CRM) to enhance competitiveness and dominance over both local and international markets.
“Branding is NO LONGER what we tell the consumer it is… It is what the consumer tells each other it is, and that is marketing” Scott Cook
Þ Draw up a clear understanding of the meaning and relationship between Branding, Packaging, marketing, Customer Relationship Management (CRM) and Sales
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