On 17th February 2025, In a significant move to combat the growing problem of illicit alcohol in Tanzania, the Confederation of Tanzania Industries (CTI) convened a high-level multi-stakeholder workshop in Dar es Salaam. The event aimed to spark dialogue, build partnerships, and develop actionable strategies to address the spread and impact of illicit and counterfeit alcohol in the country.
The workshop was chaired by CTI’s Immediate Past Chairman, Mr. Paul Makanza, and featured contributions from Mr. Obinna Anayalebechi, the CEO of Serengeti Breweries Ltd (SBL) who represented alcohol manufacturers and offered valuable perspectives from the industry.
Bringing together a diverse group of stakeholders, the event was attended by representatives from key government institutions, regulatory authorities, industry players, and development partners. Among the participants were the Ministry of Finance, Fair Competition Commission (FCC), Tanzania Bureau of Standards (TBS), Ministry of Industry and Trade, Ministry of Home Affairs, Tanzania National Business Council (TNBC), and the European Business Group Tanzania (EUBG). Major players in the alcohol industry including Serengeti Breweries Limited (SBL), Tanzania Breweries Limited (TBL PLC), Euromax Ltd, and Mega Beverages Limited were also present.
Key Issues Discussed;
The workshop covered a broad range of critical issues, including:
• The rise and risks of illicit and counterfeit alcohol
• Harmful alcohol consumption trends in Africa
• Economic and social impacts of illicit alcohol in Tanzania
• The burden on government revenue and public health
• The Triple-Win Strategy: collaborative action by government, industry, and consumers
• WHO findings on alcohol and health trends in Tanzania
• Review of existing laws and policies on alcohol control
• The role of industry-led initiatives, including self-regulation and R&D
In his opening remarks, Mr. Makanza stressed the urgency of coordinated action, calling illicit alcohol a “growing crisis” with far-reaching consequences.
“Illicit alcohol is not just another issue; it’s a growing crisis,” he stated. “Every unregulated bottle sold not only drains our economy but also harms our loved ones. The most vulnerable in our society are the ones who suffer the most, facing severe health risks and social challenges such as domestic violence and crime. Women, in particular, bear the greatest burden of alcohol-related violence.” Said Mr. Makanza
A Step Toward Solutions
The workshop marked a crucial step in fostering multi-sector collaboration, with the shared goal of reducing the prevalence of illicit alcohol and mitigating its impact on society, the economy, and public health. Stakeholders agreed on the need for stronger regulatory enforcement, public awareness campaigns, and continued dialogue to drive sustainable change.
As the alcohol industry and public institutions move forward, the emphasis will remain on creating safe, regulated, and economically viable markets that protect both consumers and legitimate businesses.
A group photo of members of the working group with the Guest of Honor, Ilala District Commissioner Hon. Edward Mpogolo.
CTI Hosts Multi-Stakeholder Workshop to Tackle Illicit Alcohol Crisis in Tanzania